EDII-TN to Hold 3-Day E-Commerce and D2C Training From June 16

PRESS RELEASE Entrepreneurship Development and Innovation Institute-TN Three days "E-Commerce" Training Programme Entrepreneurship Development and Innovation Institute (EDII-TN), Chennai is organizing a Three-Day training programme on "E-Commerce" from 16.06.2026 to 18.06.2026 (3 days), Time: 10.00 AM to 5.00 PM at EDII-TN Campus, Chennai - 600 032. Programme Overview: - The rapid growth of online commerce has opened significant opportunities for entrepreneurs and MSMEs to build direct relationships with customers. The Direct-to-Consumer (D2C) model enables businesses to sell products directly to customers without intermediaries, improving margins, brand control, and customer insights. - This three-day hands-on programme is designed to help entrepreneurs understand how to start, structure, and scale an e-commerce or D2C business using practical frameworks and structured planning. - The programme focuses on clarity, execution readiness, and sustainable growth strategies rather than theoretical concepts. Key Learning Highlights - Participants will learn how to: - Understand different D2C business models and identify the right fit. - Validate product-market alignment before launching online. - Select appropriate e-commerce platforms based on business goals. - Create effective product listings and pricing strategies. - Structure operational workflows and customer support systems. - Plan marketing, customer acquisition, and retention strategies. - Develop a clear growth and scaling roadmap for their brand. The sessions include guided exercises, structured templates, case discussions, and practical mapping activities to ensure participants leave with implementable strategies. Practical Outcomes - By the end of the programme, participants will have: - Clear understanding of e-commerce and D2C business structures. - Platform selection clarity aligned to their product category. - A structured product listing and pricing approach. - Defined operational and customer support flow. - A customer retention strategy framework. - A documented scaling roadmap for business growth. Who Can Apply? Eligible candidates (male/female/transgender) above 18 years of age with a minimum qualification of 10th standard are encouraged to apply. The programme is suitable for: aspiring entrepreneurs, MSME owners, home-based businesses, and startup founders exploring online channels. Eligibility: Candidates (Male/Female/Transgender) aged 18 years above with a minimum qualification of 10th Standard are eligible to apply. Basic computer knowledge is required. No prior technical background is required. Government Certificate will be provided upon completion. Hostel facility is available at affordable rates (first-come, first-served basis). Pre-registration is mandatory. For more information, please visit: www.editn.in Address: Entrepreneurship Development and Innovation Institute, No 1, EDI Institute Road, SIDCO Industrial Estate, Ekkattuthangal, Guindy, Chennai 600032. For assistance - Contact us on working days (Monday to Friday), between 10:00 AM and 5:45 PM at: 8668100181/9360221280 Issued by: Director, Directorate of Information and Public Relations, Chennai-9