EDII to hold 3-day AI and Digital Marketing training from August 4

Press Release Entrepreneurship Development and Innovation Institute Three-day "Foundations of AI and Digital Marketing" Training Programme The Entrepreneurship Development and Innovation Institute (EDII), Chennai is organising a three-day training programme titled "Foundations of AI and Digital Marketing" from 04.08.2026 to 06.08.2026 (10.00 am to 5.00 pm) at EDII, Chennai - 600 032. About the Programme: The training programme aims to help participants understand the core principles of Artificial Intelligence (AI) and its growing role in the field of Digital Marketing. The sessions will blend conceptual learning with hands-on practical exercises using real AI tools. Programme Highlights: - Introduction to Artificial Intelligence (AI): Understanding AI and its real-world applications in everyday life. - Key AI Concepts: Overview of Machine Learning, Deep Learning, and Large Language Models (LLMs) such as ChatGPT. - Fundamentals of Marketing: Understanding customer behaviour, digital marketing strategy, and campaign fundamentals. - Digital Marketing Channels: In-depth sessions on Search Engines, social media, Email Marketing, Websites, and Online Advertising. - SEO & Research Tools: Introduction to powerful research tools like SEMrush and Surfer SEO. - Hands-on AI Applications: Jasper (AI-driven content generation for social media and blogs), Canva AI (AI-powered design for graphics and campaigns), SEMrush (audience and keyword research), Sprinklr (social media analytics and engagement tracking). - Team-Based Exercises: Collaborative campaign creation using AI-driven digital marketing strategies. Key Takeaways: - Learn how AI is transforming marketing through smarter targeting and automated content generation. - Understand how AI techniques and models can be leveraged for effective campaigns. - Gain practical exposure to multi-channel digital marketing strategies. - Master SEO research and optimisation tools like SEMrush and Surfer SEO. - Get hands-on experience with AI tools like Jasper and Canva AI to enhance creativity. - Apply data-driven insights and teamwork for impactful marketing outcomes using tools like Sprinklr. Eligible candidates (students, graduates, aspiring founders, working professionals) above 18 years of age with a minimum qualification of 10th standard are encouraged to apply. Basic computer knowledge is required. Low-cost accommodation is available for training participants. Interested candidates are advised to apply and pre-register in advance. For more information and pre-registration, please visit www.editn.in or contact 9840114680 / 9360221280 on working days (Monday-Friday) between 10.00 AM and 5.45 PM. A Government certificate will be provided. Issued by: Director, Directorate of Information and Public Relations, Chennai-9